Once there was an aspiring woman, let’s call her Namrata. She had a dream to become a businesswoman one day. Not a fancy (in her corporate suit, walking out of her glass office) businesswoman, but to have something that she can call her own.
With this dream in mind, she decided to take a leap of faith and start a clothing business. She made her Instagram page, worked on her profile, and started making reels showing off her unique products. Her content soon went viral.
Result – At the end of six months, she had an Instagram handle with 10,000 followers and 10 sales.
So what went wrong? How come she was not getting enough sales? What was she missing?
The answer is simple – A Digital Marketing Strategy that not only increases the number on her social media but also brings her business.
In my career, I have encountered numerous case studies where businesses have shut down due to a lack of sales, despite having impressive social media numbers. Therefore, I decided to create this step-by-step guide to help you convert those numbers into paying customers.
A good Digital Marketing strategy is now the only thing that can help you with the growth, or rather, survival of your business.
Why You Need the Best Digital Marketing Strategy?
- Clear Messaging – Do you know, over 200 billion reels are played on average on Instagram and Facebook every day?
Amidst this noise, how are you planning to stand out? Only the most targeted content with clear messaging can help you stand out from the crowd.
But how to achieve that clarity in this information-overload era?
Only a good Digital Marketing Strategy can help you set clear goals and precise content can help you earn the real currency – the attention span of your potential customers. Targeted efforts, along with a clear plan, can help you cut through the noise and help you grow your brand faster.
- Automation and AI – Digital marketing efforts were never more efficient. Meta’s Advantage Plus campaigns, ChatGPT, and Google’s Performance Max have made marketing easy but also competitive.
One small slip in your marketing strategy can cost you a lot of time and effort working on the wrong areas. A well-thought-out marketing plan is now the most important because almost everything else can be taken care of by Artificial Intelligence.
- Customer Journey – Just like you, your customer is everywhere, trying to decide what exactly he wants. Only a clear and consistent messaging across all your touchpoints can help build trust, and only the best marketing strategy can help you achieve that.
Now that you are convinced that only a good marketing strategy can save the day for your business, let’s dive into the ultimate steps you need to follow to come up with a bullet-proof strategy that not only will help you get viral but will also skyrocket your sales through the roof.
Steps To Come Up With The Best Marketing Strategy In The Year 2025
STEP 1 – Write Down Your Business Goals
Your business goals need to be clear, precise, and quantifiable. Writing “I want to be viral” is not going to get anywhere. Only concise, achievable goals will help you keep moving forward in your marketing strategy.
For example,
- I need to roll out two knowledge assets to gain 5000 subscribers in a quarter.
- I need to do 3 influencer collaborations and aim for 100 sales per influencer in the next 6 months.
- I want 1000 new visitors on my website every month.
“I want to have 1 million followers in a year” is not a business goal. It is a delulu moment we all need to avoid, not only for the health of our business but also for our mental health.
STEP 2 – Know Your Audience
Ugly Truth – “You are not marketing to everyone, so going viral is not going to bring sales.”
Know your audience like Joe Goldberg knows his “YOUs” and you are golden. Spend time, and by that I mean really stalk (not in a creepy Joe Goldberg way) your potential buyer before you create that buyer persona. The more precise you can get in this step, the better your marketing strategy will be.
Use every Stalker Tool (Google Analytics, Meta Insights, Surveys, Polls, and so on) you have at your disposal and really dive deep to understand your audience. Once you are satisfied, write your content addressed to that one person you have created in your mind.
Result?
A personal message to your potential audience.
STEP 3 – Identify The Digital Channels That Will Work For Your Business
Once you know your audience, it is important to understand and find out where they are.
Imagine going viral on Instagram when your audience is looking for you on LinkedIn. Not identifying the right digital channels is like using a blunt knife to cut the lamb for dinner. Trust me, everyone will have to go with an empty stomach.
Your strategy should be to start small on all platforms and closely track the response. This will help you identify which social media platform will work best for you. You can never become a huge success if you are a beauty brand trying to convince people how important an anti-aging cream is for the skin on LinkedIn.
STEP 4 – Keep Your Friends Close and Your Competitors Closer
Knowing your audience is important, but knowing your competitors is an absolute necessity. Why make your own mistakes when you have others to make those mistakes, and you can simply learn from them and move on?
Study your competitors hard, going all Sherlock Holmes on them. Look for ideas that are working for them and build upon them. Find the gaps they have because that’s your grand entry to the market.
“But how?” One may ask.
There are a lot of tools like SimlarWeb, SEMrush, Ahrefs, and so on that help you look from far, but close enough that you will be able to understand your window of opportunity.
STEP 5 – Build A Website That Is A Customer Magnet
Every day, tell yourself this one most important thing – “I am going to make a kickass website that will attract customers like a moth to a flame.”
I know manifestation has some powers, but yes, you need to work hard on this step. It’s like you have done all the stalking, I mean, research, and it is now time to take action.
Make sure the hygiene factors are in place.
- Your website needs to load in 3 seconds or less, or you can say goodbye to your customer now.
- Keep your CTA as clear as possible.
- Fewer CTA, better chances of that click you so badly want.
- Your current customers are your biggest cheerleaders. Show them off as brazenly as you can to build trust with your potential customers.
Your website is the face of your brand, and you need to make sure it is always standing head held high.
STEP 6 – The IT step of your marketing strategy – “Content Marketing Plan”
Have you heard of that story – “The Hare and the Tortoise”?
Do you remember who won the race at the end? The slow and consistent tortoise who didn’t budge when people said he could never win a race, but kept going and ultimately crossed the finish line before the hare.
Keep this story in mind while forming your content marketing plan. So far, you have followed all the steps, and now it is time for a showdown.
Your content marketing plan should be formed keeping your business goals, buyer’s persona, and competitor’s profile in mind. Always remember, the idea is not to go viral (although if you go viral, there is nothing like it) but to bring people to your website and make them do business with you.
STEP 7 – Bring Your A-Game in SEO and SEM
Let’s face it, no matter how good your content is, if it is on page 3 of Google Search, it is not going to get your sales numbers up. So what do you do?
You take a two-pronged approach. Keep working on building a stable organic traffic with Search Engine Optimisation (SEO), but also get those sales numbers up using Search Engine Marketing (SEM).
STEP 8 – Enter Social Media With A Clear Purpose
Let’s get this clear in the beginning – Hopping aimlessly on every social media trend might get you numbers, but it will end up confusing your customers as to what exactly you are trying to say.
Be very clear about your messaging and stick to it on every post. Don’t degress to a few numbers, rather focus on building a community. Create authentic content and try to build a relationship with your audience by engaging with them through comments, DMs, and WhatsApp.
The more human you look and sound, the better the chance you have to gain your audience’s trust.
STEP 9 – Measure.Optimise.Repeat.
Digital Marketing is not a one-time thing. It is a constant job where you need to keep working hard to get better and stay relevant in the market. Check your numbers often. Set a frequency and stick to it no matter what.
Maintain a growth mindset and strive to improve your marketing strategy every day. Experiment. Learn. Repeat. Learn from the failed experiments and build upon the successful ones.
BONUS STEP – First Party Data
With third-party cookies slowly moving to marketing purgatory, brands need to work hard to get the details of their audience. It is not simple anymore to send an email to your potential audience and hope that they will magically open the email and make the sale.
You need to first gain their trust to get that Email ID. Use knowledge content sources like e-books, guides, and so on to collect your user data. Constantly engage with your current customer base and make them your brand ambassadors to get more data.
Build A Strong Foundation Before You Start To Dream About A Rooftop Greenhouse Garden
Your marketing strategy is no rocket science. Take small steps before taking long strides. Define your goals clearly, do a thorough research, get your weapons ready, and then head out to win the battle.
And don’t hesitate to seek HELP. Let’s face it, you have a lot on your plate and you can’t wing it all so all you need to do is hire someone who can wing it for you- A Digital Marketing Agency that can help you bring your A game in your Marketing efforts.
And for this, all you need is one small step – CONTACT US. We are a Digital Marketing Agency in India that can help you create a workable IT Marketing Strategy for your business.
Source: FG Newswire