As your eCommerce business grows, you’ll inevitably run into conversations about Shopify Plus. Maybe your team’s outgrowing the tools in your current Shopify plan. Or maybe your developer dropped “checkout.liquid” into a Slack thread and now you’re Googling furiously.
This Q&A cuts through the clutter and answers some of the most-searched questions about Shopify Plus—without the fluff.
What is Shopify Plus?
Shopify Plus is the enterprise version of Shopify. It’s built for fast-growing and high-volume stores that need more customization, automation, and support than the standard plans offer. It still runs on Shopify’s core platform (so it’s familiar and easy to use), but it unlocks deeper functionality for businesses managing complexity—like multiple storefronts, wholesale, or flash sales.
How much is Shopify Plus?
Shopify Plus typically starts at $2,000 to $2,500 per month, depending on your contract length and sales volume. Pricing may scale up for brands doing over $800,000/month in revenue, but most mid-sized businesses fall into the flat-rate tier. The fee includes access to all Plus-only features, priority support, and up to 10 storefronts under one account.
Is Shopify Plus worth it?
It can be—if your business is running into limitations on standard Shopify. Plus helps unlock higher conversion rates through customized checkouts, reduces manual tasks through automation, and supports larger teams with unlimited staff accounts and advanced permissions. It’s especially valuable for businesses that are scaling fast or operating in multiple regions.
Why choose Shopify Plus over regular Shopify?
The biggest reasons merchants choose Shopify Plus include:
- The ability to customize the checkout experience
- Access to tools like Shopify Flow (automations) and Launchpad (scheduled sales)
- Multi-store management (up to 10 expansion stores)
- Wholesale and B2B functionality
- Higher API limits and exclusive APIs
- Priority support with a dedicated rep
- Lower credit card processing fees at higher volumes
Which is better for large businesses: Shopify Plus or Advanced?
Shopify Advanced can support many successful stores, but it has limits. You can’t customize checkout, you’re capped on staff accounts, and you miss out on automation tools. If you’re already hitting 7 figures in annual revenue or managing complex campaigns, Shopify Plus offers a smoother path to scale.
Shopify Plus or Adobe Commerce: which has better customization?
Adobe Commerce (formerly Magento) gives you full control over everything—if you have the developers and time to build it. Shopify Plus offers fewer backend freedoms but much faster time to launch, better UX for non-devs, and hosted infrastructure that doesn’t require constant maintenance. For most modern eCommerce teams, Shopify Plus offers the best mix of flexibility and speed.
Which is better for a growing online store: Shopify Plus or BigCommerce?
BigCommerce is a solid alternative, but Shopify Plus generally wins on ecosystem depth, design tools, and partner support. Shopify’s app store and third-party integrations are unmatched, and Plus merchants benefit from additional automation and checkout flexibility. BigCommerce does offer multi-store features and custom pricing, but Plus is often more merchant-friendly out of the box.
What are the pros and cons of Shopify Plus vs other platforms?
Pros of Shopify Plus:
- Enterprise-grade scalability without enterprise-level bloat
- Intuitive interface for merchants and marketers
- Best-in-class hosting and security
- Automation tools and custom scripts
- Dedicated support and success managers
Cons:
- Less backend access than open-source platforms like Magento
- Custom checkout access comes with some limitations (Shopify is still opinionated on structure and compliance)
- Requires a longer-term commitment and higher monthly fee
Which offers better support: Shopify Plus or Adobe Commerce?
Shopify Plus includes 24/7 priority support and often assigns a dedicated Merchant Success Manager. Adobe Commerce typically requires you to work through your developer or agency partner. If you want direct access to a support team that knows your business, Shopify Plus is the winner here.
Shopify Plus vs Adobe Commerce: which is more scalable?
Both platforms can technically scale, but the maintenance and developer lift required to scale Adobe Commerce is much higher. Shopify Plus is built for handling flash sales, international traffic, and high SKU volumes out of the box—with minimal dev ops. If you want to scale fast and efficiently, Shopify Plus is the more hands-off solution.
Still on the fence?
If you’re unsure whether your business is ready for Shopify Plus—or wondering exactly what you’d gain by switching—check out this deeper breakdown that covers pricing, use cases, and real brand examples:
It’s a helpful, business-focused guide by the eCommerce experts at Netalico.
Final Word
Shopify Plus isn’t for everyone. But for brands seeing traction and looking to streamline operations, improve site performance, or grow internationally, it’s worth a serious look.
If your marketing team is constantly asking for more control, your developers are duct-taping apps together, or your store is slowing down during sales—you’re likely ready.
And if you’re not sure yet? That’s okay too. Keep this article handy, keep scaling smart, and revisit when the ceiling starts to feel a little too low.
Source: FG Newswire