Company cites global tourism recovery and rising demand for digital connectivity as drivers of eSIM usage
NEW YORK, NY – January 29, 2026 — BazTel, a provider of digital travel connectivity solutions, released a market update outlining the accelerating adoption of embedded SIM (eSIM) technology among international travelers, citing increased tourism activity and demand for flexible mobile data access while abroad.
According to the company, travel eSIM usage has expanded significantly in recent years as travelers seek alternatives to physical SIM cards and traditional roaming plans. Industry research cited in the update indicates that global travel eSIM users are projected to grow from approximately 40 million in 2024 to more than 200 million by 2028, reflecting broader shifts toward digital-first connectivity solutions.
“Travelers increasingly expect immediate and predictable mobile access when crossing borders,” said Peter Basil, founder and chief executive officer of BazTel. “The update reflects how eSIM adoption is increasingly considered in travel planning, particularly for users seeking alternatives to physical SIM handling and variable roaming costs.”
BazTel’s analysis attributes the growth in eSIM usage to several factors, including wider device compatibility, simplified plan activation, and increased awareness of data cost differences between roaming services and localized eSIM plans. The update notes that many modern smartphones now support multiple eSIM profiles, allowing users to switch between regions without changing physical hardware.
The update also references pricing trends cited by independent market research firms, which indicate that average per-gigabyte roaming costs remain higher than regionally purchased eSIM data plans. BazTel stated that it does not conduct or commission the referenced third-party research. According to the company, these cost differentials have influenced adoption among frequent travelers, remote workers, and international business users.
BazTel, founded in 2024, provides digital eSIM plans with instant activation across more than 160 countries. The company stated that its service model focuses on simplified plan selection, transparent pricing, and customer support availability during international travel. The update notes that BazTel’s approach reflects broader industry efforts to reduce setup complexity as competition in the travel eSIM market increases.
The company also highlighted ongoing challenges affecting adoption, including device compatibility limitations and varying user familiarity with digital plan activation. BazTel stated that continued education and platform usability improvements remain important as the market matures.
According to the company, the update is intended to provide general information on connectivity trends and does not constitute market forecasts or financial guidance. The observations cited are based on publicly available industry research and internal platform usage patterns and may not reflect all regional market conditions.
Additional information about BazTel and its travel connectivity services is available on the company’s website.
About BazTel
BazTel is a digital travel connectivity company providing eSIM-based mobile data services for international travelers. The company offers instant activation plans across more than 160 countries, focusing on transparent pricing, ease of use, and flexible connectivity options for short-term and frequent travel needs.
Media Contact
BazTel
Contact Person: Peter Basil
Email: hello@baztel.co
Website: https://baztel.co