With the digital economy surging in the Middle East, various founders are at risk of losing billions due to neglected user experience. Apptunix is here to share why this problem exists and how they are solving it.
Dubai, UAE – June 11, 2025 – It is no news that the Middle East is continuing to witness exponential growth in the digital economy. There is one critical flaw that is undermining multiple success stories in the region: BROKEN ARABIC UX.
From poorly adapted right-to-left layouts to shallow localization efforts, Arabic-speaking users are constantly underserved by so many digital platforms, as if they were never designed with them in mind. This gap represents not just a design flaw but a business growth crisis for founders, product leaders, and UX designers.
“The Arab world deserves products and solutions that speak their language – not just in words, but in experience,” says Nikhil Bansal, CEO at Apptunix. “We’ve worked closely with startups and enterprises in the region, and time after time we’ve seen that Arabic UX isn’t being treated with the care it deserves. That’s a missed opportunity we’re determined to fix.”
The Arabic UX Problem Nobody Talks About
Even though Arabic is the 5th most spoken language globally, many platforms treat Arabic as an afterthought, applying superficial fixes like reversed layouts that miss the design principles.
Here’s why Arabic UX often fails:
- Right-to-Left (RTL) ≠ Mirror Design
Most designers simply “flip” English interfaces for Arabic. But a good Arabic UX requires adapting flows, hierarchies, and interactions, not just reversing the layout.
- Poor Font Choices
Arabic typography needs very careful attention to readability. There are a lot of apps published globally that use fonts that are either too ornate or not optimized for the Arabic digital interface, especially on mobile devices.
- Shallow Localization
The Arabic language is a collection of dialects. Its formal translations often miss the cultural nuances that directly resonate with different regions of the Arab.
- Lack of User Research
Most global UX processes don’t include real Arabic-speaking users in testing phases, resulting in friction points, mistranslations, and confusing interfaces.
What is the Cost of Ignoring Arabic UX?
For the founders and business owners who are launching their products or solutions in the UAE, Saudi Arabia, Egypt, or across the MENA region, ignoring Arabic UX is like locking the door on millions of potential users. Poor UX often leads to:
- Higher drop-off rates during onboarding
- Lower customer satisfaction and referrals
- Reduced conversion in e-commerce platforms
- Damaged brand credibility in local markets
In a 2024 survey by Nielsen Norman Group, localized UX increased regional engagement by up to 80% for businesses investing in tailored user interfaces.
How Apptunix is Fixing Arabic UX – One Product at a Time
Apptunix brings a research-driven and culturally sensitive approach to development, particularly when building apps for the founders of the Gulf. Here’s how:
- Native RTL Design Principles
Not just flipped layouts, Apptunix implements the true adaptation of UX flows based on Arabic reading and interaction patterns.
- Custom Arabic Typography
We implement digital-first Arabic typography for optimal readability across screens, whether in UAE logistics or Saudi fintech apps.
- User-Centric Research
Apptunix conducts usability studies with Arabic-speaking users to make sure the solution/product fits the market from the ground up.
- Cultural Fluency
From knowing the difference between Levantine dialect nuances to designing for Arabic numerals, Apptunix respects and integrates regional fluency into every product we build.
“It’s not enough to build apps in Arabic, you need to build apps for the Arabic users,” adds Nikhil Bansal. “That’s where we lead. And that’s why more Middle Eastern founders are choosing Apptunix as their tech partner.”
About Apptunix
Apptunix is a leading digital product and mobile app development company in Dubai, helping visionary businesses build transformative digital experiences. With expertise in UX design, app development, and product strategy, Apptunix serves clients across UAE, Saudi Arabia, Qatar, and globally, with a focus on delivering market-ready solutions that delight users and drive business growth.
Website: www.apptunix.com
Contact: sales@apptunix.com
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Source: FG Newswire